Marketing strategy
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
South-Western Cengage Learning ,
c2011
|
| Edition: | 5th ed |
| Subjects: |
Table of Contents:
- 1. Marketing in today's economy
- 2. Strategic marketing planning
- 3. Marketing ethics and social responsibility in strategic planning
- 4. Collecting and analyzing marketing information
- 5. Developing competitive advantage and strategic focus
- 6. Customers, segmentation, and target marketing
- 7. Product strategy
- 8. Pricing strategy
- 9. Distribution and supply chain management
- 10. Integrated marketing communications
- 11. Marketing implementation and control
- 12. Developing and maintaining long-term customer relationships