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110622s2011 ohu eng |
| 020 |
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|a 053846738X (paperback : alk. paper)
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| 020 |
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|a 9780538467384 (paperback : alk. paper)
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| 050 |
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|a HF5415.13
|b .F47 2011
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| 090 |
0 |
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|a HF5415.13
|b .F47 2011
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| 100 |
1 |
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|a Ferrell, O. C. ,
|e author
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| 245 |
1 |
0 |
|a Marketing strategy
|c O. C. Ferrell, Michael D. Hartline
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| 250 |
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|a 5th ed
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| 260 |
|
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|a Mason, Ohio :
|b South-Western Cengage Learning ,
|c c2011
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| 300 |
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|a xxiii, 743 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references (p. 687-714) and index
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| 505 |
0 |
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|a 1. Marketing in today's economy -- 2. Strategic marketing planning -- 3. Marketing ethics and social responsibility in strategic planning -- 4. Collecting and analyzing marketing information -- 5. Developing competitive advantage and strategic focus -- 6. Customers, segmentation, and target marketing -- 7. Product strategy -- 8. Pricing strategy -- 9. Distribution and supply chain management -- 10. Integrated marketing communications -- 11. Marketing implementation and control -- 12. Developing and maintaining long-term customer relationships
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| 650 |
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0 |
|a Marketing
|x Management
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| 650 |
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0 |
|a Marketing
|x Management
|v Case studies
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| 700 |
1 |
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|a Hartline, Michael D. ,
|e author
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| 999 |
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|a 1000142030
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|