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00000cam a2200000 7i4500 |
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110622s2011 ohu eng |
| 020 |
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|a 053846738X (paperback : alk. paper)
|
| 020 |
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|a 9780538467384 (paperback : alk. paper)
|
| 050 |
0 |
0 |
|a HF5415.13
|b .F47 2011
|
| 090 |
0 |
0 |
|a HF5415.13
|b .F47 2011
|
| 100 |
1 |
|
|a Ferrell, O. C.
|e author
|
| 245 |
1 |
0 |
|a Marketing strategy
|c O. C. Ferrell, Michael D. Hartline
|
| 250 |
|
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|a 5th ed
|
| 260 |
|
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|a Mason, Ohio
|b South-Western Cengage Learning
|c c2011
|
| 300 |
|
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|a xxiii, 743 p.
|b ill.
|c 25 cm
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies
|
| 700 |
1 |
|
|a Hartline, Michael D.
|e author
|
| 999 |
|
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|a 1000142030
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|