Marketing strategy
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
South-Western Cengage Learning
c2011
|
| Edition: | 5th ed |
| Subjects: |
| Physical Description: | xxiii, 743 p. ill. 25 cm |
|---|---|
| ISBN: | 053846738X (paperback : alk. paper) 9780538467384 (paperback : alk. paper) |