Marketing strategy

Marketing strategy

Bibliographic Details
Main Authors: Ferrell, O. C. (Author), Hartline, Michael D. (Author)
Format: Book
Language:English
Published: Mason, Ohio : South-Western Cengage Learning , c2011
Edition:5th ed
Subjects:
Marketing > Management
Marketing > Management > Case studies
Description
Physical Description:xxiii, 743 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references (p. 687-714) and index
ISBN:053846738X (paperback : alk. paper)
9780538467384 (paperback : alk. paper)

Similar Items