Business communication : process and product

Bibliographic Details
Main Authors: Guffey, Mary Ellen (Author), Rhodes, Kathleen , 1951- (Author), Rogin, Patricia , 1958- (Author)
Format: Book
Language:English
Published: Toronto, Ontario : Nelson Education , c2011
Edition:6th Canadian ed
Subjects:
Table of Contents:
  • 1. Communicating in today's workplace
  • 2. Developing team, listening, and etiquette skills
  • 3. Communicating across cultures
  • 4. Writing process phase 1 : analyze, anticipate, adapt
  • 5. Writing process phase 2 : research, organize, compose
  • 6. Writing process phase 3 : revise, proofread, evaluate
  • 7. E-mail messages and memos
  • 8. Positive letters and messages
  • 9. Persuasive and marketing messages
  • 10. Negative messages
  • 11. Business report basics
  • 12. Informal business reports
  • 13. Proposals and formal reports
  • 14. Business presentations
  • 15. The job search, resumes, and cover letters
  • 16. Interviewing and follow-up