Principles of marketing

Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey ; Boston, Massachusetts Pearson Prentice Hall c2012
Edition:14th ed
Subjects:

MARC

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020 |a 9780132167123 (hardback : alk. paper) 
050 0 0 |a HF5415  |b .K685 2012 
090 0 0 |a HF5415  |b .K685 2012 
100 1 |a Kotler, Philip  |e author 
245 1 0 |a Principles of marketing  |c Philip Kotler, Gary Armstrong 
250 |a 14th ed 
260 |a Upper Saddle River, New Jersey ;  |a Boston, Massachusetts  |b Pearson Prentice Hall  |c c2012 
300 |a xxiv, 613, [97] p.  |b col. ill.  |c 29 cm 
650 0 |a Marketing 
700 1 |a Armstrong, Gary  |q (Gary M.)  |e author 
999 |a 1000142023  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus