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20210415093000.0 |
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110622s2012 nju eng |
| 020 |
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|a 0132167123 (hardback : alk. paper)
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| 020 |
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|a 9780132167123 (hardback : alk. paper)
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| 050 |
0 |
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|a HF5415
|b .K685 2012
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| 090 |
0 |
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|a HF5415
|b .K685 2012
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| 100 |
1 |
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|a Kotler, Philip ,
|e author
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| 245 |
1 |
0 |
|a Principles of marketing
|c Philip Kotler, Gary Armstrong
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| 250 |
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|a 14th ed
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| 260 |
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|a Upper Saddle River, New Jersey ;
|a Boston, Massachusetts :
|b Pearson Prentice Hall ,
|c c2012
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| 300 |
|
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|a xxiv, 613, [97] p. :
|b col. ill. ;
|c 29 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumers -- 3. Designing a customer-driven strategy and mix -- 4. Extending marketing
|
| 650 |
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0 |
|a Marketing
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| 700 |
1 |
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|a Armstrong, Gary [
|q (Gary M.)] ,
|e author
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| 999 |
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|a 1000142023
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|