Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey ; Boston, Massachusetts :
Pearson Prentice Hall ,
c2012
|
| Edition: | 14th ed |
| Subjects: |
| Physical Description: | xxiv, 613, [97] p. : col. ill. ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0132167123 (hardback : alk. paper) 9780132167123 (hardback : alk. paper) |