Principles of marketing
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey ; Boston, Massachusetts
Pearson Prentice Hall
c2012
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| Edition: | 14th ed |
| Subjects: |
| Physical Description: | xxiv, 613, [97] p. col. ill. 29 cm |
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| ISBN: | 0132167123 (hardback : alk. paper) 9780132167123 (hardback : alk. paper) |