APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (2012). Principles of marketing (14th ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 14th ed. Upper Saddle River, New Jersey ; Boston, Massachusetts: Pearson Prentice Hall, 2012.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 14th ed. Pearson Prentice Hall, 2012.