Business plans that work : a guide for small business
Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit. -- A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur's guide pro...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill ,
c2011
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| Edition: | 2nd ed |
| Subjects: |
Table of Contents:
- 1. Entrepreneurs create the future
- 2. Before you start planning, ask the right questions
- 3. Getting started
- 4. Industry : zoom lens on opportunity
- 5. Company and product description : selling your vision
- 6. Marketing plan : reaching the customer
- 7. Operations and development : execution
- 8. Team : the key to success
- 9. The critical risks and offering plan sections
- 10. Financial plan : telling your story in numbers 11. Conclusion