Business plans that work : a guide for small business

Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit. -- A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur's guide pro...

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Bibliographic Details
Main Authors: Zacharakis, Andrew (Author), Spinelli, Stephen (Author), Timmons, Jeffry A. (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill , c2011
Edition:2nd ed
Subjects:
Description
Summary:Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit. -- A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur's guide provides all the tools you need to communicate the value of your idea to investors, attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You'll learn how to: -- Determine what to include in each plan, why, and for whom -- Secure the capital you need to get the project off the ground -- Assess opportunities and risks involved in your project -- Avoid common pitfalls that cost money, time, and effort --Book Jacket
Physical Description:vii, 197 p. : ill. ; 23 cm.
Bibliography:Includes bibliographical references and index
ISBN:0071748830 (paperback : alk. paper)
9780071748834 (paperback : alk. paper)
9780071752572 (e-book)