Customer experience : future trends and insights
The quality of customer experience has become more important in recent times as businesses struggle to differentiate themselves. But what are the emerging trends that businesses should focus on today? The authors explore the growing trends that progressive businesses need to understand to give thems...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan ,
c2010
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| Subjects: |
Table of Contents:
- 1. Reflections of the authors, Colin, Qaalfa and Stevan ... 2. Experience psychology: the new field and the end of the marketing Four Ps
- 3. Community marketing
- 4. Community marketing
- 5. Social media: the birth of a new channel to market
- 6. The human social media experience
- 7. What drives of destroys a social media experience
- 8. The brain's experience - opening the black box
- 9. A neuroexperience safari - approaching the tipping point
- 10. The black box in action
- 11. And so in summary...