Personal brands : manage your life with talent and turn it into a unique experience
The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your per...
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| Format: | Book |
| Language: | English |
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Houndmills, Basingstoke, Hampshire :
Palgrave Macmillan ,
c2010
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Table of Contents:
- 1. Brand yourself, or be branded: imaging life, identity and relationships
- 2. Finding the best fit and the best relationships: anthropology and needs
- 3. First steps: talent, mission and courage
- 4. If it works for me...narcissism, authenticity and values
- 5. 'It's the difference, stupid!' relevance, energy and differentiation
- 6. Dress for success, get up on the stage and perform: reputation, image and positioning
- 7. Give yourself that personal touch: creativity, aesthetics and optimism
- 8. Give me a lever long enough and I shall move the world: leadership, influence and power
- 9. Reach for the stars...architecture and good governance for your personal brand...with passion: setting an agenda for your action plan