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110621s2010 enk eng |
| 020 |
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|a 023025263X (hardback : alk. paper)
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| 020 |
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|a 9780230252639 (hardback : alk. paper)
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| 050 |
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|a BF697.5.S44
|b A48 2010
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| 090 |
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|a BF697.5.S44
|b A48 2010
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| 100 |
1 |
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|a Alvarez del Blanco, Roberto ,
|e author
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| 245 |
1 |
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|a Personal brands :
|b manage your life with talent and turn it into a unique experience
|c Roberto Alvarez del Blanco ; [foreword by David A. Aaker]
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| 260 |
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|a Houndmills, Basingstoke, Hampshire :
|b Palgrave Macmillan ,
|c c2010
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| 300 |
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|a xiii, 226 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. 214-219) and index
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| 505 |
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|a 1. Brand yourself, or be branded: imaging life, identity and relationships -- 2. Finding the best fit and the best relationships: anthropology and needs -- 3. First steps: talent, mission and courage -- 4. If it works for me...narcissism, authenticity and values -- 5. 'It's the difference, stupid!' relevance, energy and differentiation -- 6. Dress for success, get up on the stage and perform: reputation, image and positioning -- 7. Give yourself that personal touch: creativity, aesthetics and optimism -- 8. Give me a lever long enough and I shall move the world: leadership, influence and power -- 9. Reach for the stars...architecture and good governance for your personal brand...with passion: setting an agenda for your action plan
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| 520 |
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|a The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand
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| 650 |
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|a Branding (Marketing)
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| 650 |
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|a Self-presentation
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| 650 |
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|a Success in business
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| 999 |
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|a 1000141866
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|