Personal brands : manage your life with talent and turn it into a unique experience

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your per...

Full description

Bibliographic Details
Main Author: Alvarez del Blanco, Roberto (Author)
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan , c2010
Subjects:
Description
Summary:The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand
Physical Description:xiii, 226 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. 214-219) and index
ISBN:023025263X (hardback : alk. paper)
9780230252639 (hardback : alk. paper)