Search engine optimization : an hour a day

"The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hand...

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Bibliographic Details
Main Authors: Grappone, Jennifer (Author), Couzin, Gradiva (Author)
Format: Book
Language:English
Published: ndianapolis, IN : Wiley Publishing , c2011
Edition:3rd ed
Subjects:
Online Access:Cover image

MARC

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020 |a 0470902590 (paperback : alk. paper) 
020 |a 1118025482 (ebook) 
020 |a 1118025490 (ebook) 
020 |a 1118025504 (ebook) 
020 |a 9780470902592 (paperback : alk. paper) 
020 |a 9781118025482 (ebook) 
020 |a 9781118025499 (ebook) 
020 |a 9781118025505 (ebook) 
050 0 0 |a ZA4230   |b .G73 2011 
090 0 0 |a ZA4230   |b .G73 2011 
100 1 |a Grappone, Jennifer ,   |e author 
245 1 0 |a Search engine optimization :   |b an hour a day   |c Jennifer Grappone, Gradiva Couzin 
250 |a 3rd ed 
260 |a ndianapolis, IN :   |b Wiley Publishing ,   |c c2011 
300 |a xxiii, 408 p. :   |b ill. ;   |c 24 cm. 
500 |a Includes index 
505 0 |a 1. Clarify your goals -- 2. Customize your approach -- 3. Eternal truths of SEO -- 4. How the search engines work right now -- 5. Get your team on board -- 6. Your one-month prep: keywords, priorities, and goals -- 7. Month one: kick it into gear -- 8. Month two: establish the habit -- 9. Month three: way of life -- 10. Extra credit and guilt-free slacking 
520 |a "The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it?s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web."--Provided by publisher 
650 0 |a Computer network resources   |v Handbooks, manuals, etc. 
650 0 |a Internet searching   |v Handbooks, manuals, etc. 
650 0 |a Web search engines   |v Handbooks, manuals, etc. 
700 1 |a Couzin, Gradiva ,   |e author 
856 4 2 |3 Cover image   |u http://catalogimages.wiley.com/images/db/jimages/9780470902592.jpg 
999 |a 1000141486   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus