Selling to anyone over the phone

"Selling over the phone requires more than just reading from a script. This guide shows sales pros what they need to know to dial their way to success."

Bibliographic Details
Main Authors: Walkup, Renee P. , 1957- (Author), McKee, Sandra L. , 1952- (Author)
Format: Book
Language:English
Published: New York : AMACOM, American Management Association , c2011
Edition:2nd ed
Subjects:
Table of Contents:
  • 1. Setting up for success
  • 2. Managing time and information for profitability
  • 3. Identifying personality types over the phone
  • 4. Getting gatekeepers to work for you
  • 5. Asking high-value questions
  • 6. Listening and presenting
  • 7. Selling through objections
  • 8. Negotiating the close
  • 9. Using new technology in phone sales
  • 10. Selling to customers from other cultures