Emerging business online : global markets and the power of B2B internet marketing
This book introduces "ebocube" (Emerging Business Online), a comprehensive, proven framework for Internet B2B marketing in emerging markets. Step by step, readers discover how to use ebocube to integrate all stages of marketing and sales, reduce risks, and more
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey :
FT Press ,
c2011
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| Subjects: |
Table of Contents:
- 1. Emerging markets
- 2. Business strategy
- 3. The ebocube and business models
- 4. Marketing by the dashboard light
- 5. Managing customer relationships through the buying cycle
- 6. Campaign optimization, ''Glocalization,'' and the power of email
- 7. Winning with webcasts, websites, and more
- 8. Web banner and integrating offline channels into your ebocube strategy: offline isn't dead!
- 9. Marketing operations(mops)