Emerging business online : global markets and the power of B2B internet marketing

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Emerging business online : global markets and the power of B2B internet marketing

This book introduces "ebocube" (Emerging Business Online), a comprehensive, proven framework for Internet B2B marketing in emerging markets. Step by step, readers discover how to use ebocube to integrate all stages of marketing and sales, reduce risks, and more

Bibliographic Details
Main Authors:	Fawzy, Lara , 1981- (Author), Dworski, Lucas , 1980- (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River, New Jersey : FT Press , c2011
Subjects:	Industrial marketing Internet marketing > Developing countries Marketing > Developing countries

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