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110621s2011 nju eng |
| 020 |
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|a 0137064411 (hardback : alk. paper)
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| 020 |
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|a 9780137064410 (hardback : alk. paper)
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| 050 |
0 |
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|a HF5415.12.D44
|b F39 2011
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| 090 |
0 |
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|a HF5415.12.D44
|b F39 2011
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| 100 |
1 |
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|a Fawzy, Lara ,
|d 1981- ,
|e author
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| 245 |
1 |
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|a Emerging business online :
|b global markets and the power of B2B internet marketing
|c Lara Fawzy and Lucas Dworski
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| 260 |
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|a Upper Saddle River, New Jersey :
|b FT Press ,
|c c2011
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| 300 |
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|a ix, 291 p. :
|b ill. :
|b 24 cm
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| 504 |
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|a Includes bibliographical references (p. 283-284) and index
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| 505 |
0 |
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|a 1. Emerging markets -- 2. Business strategy -- 3. The ebocube and business models -- 4. Marketing by the dashboard light -- 5. Managing customer relationships through the buying cycle -- 6. Campaign optimization, ''Glocalization,'' and the power of email -- 7. Winning with webcasts, websites, and more -- 8. Web banner and integrating offline channels into your ebocube strategy: offline isn't dead! -- 9. Marketing operations(mops)
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| 520 |
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|a This book introduces "ebocube" (Emerging Business Online), a comprehensive, proven framework for Internet B2B marketing in emerging markets. Step by step, readers discover how to use ebocube to integrate all stages of marketing and sales, reduce risks, and more
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| 650 |
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|a Industrial marketing
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| 650 |
|
0 |
|a Internet marketing
|z Developing countries
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| 650 |
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0 |
|a Marketing
|z Developing countries
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| 700 |
1 |
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|a Dworski, Lucas ,
|d 1980- ,
|e author
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| 999 |
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|a 1000141857
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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