Emerging business online : global markets and the power of B2B internet marketing
This book introduces "ebocube" (Emerging Business Online), a comprehensive, proven framework for Internet B2B marketing in emerging markets. Step by step, readers discover how to use ebocube to integrate all stages of marketing and sales, reduce risks, and more
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey :
FT Press ,
c2011
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| Subjects: |
| Summary: | This book introduces "ebocube" (Emerging Business Online), a comprehensive, proven framework for Internet B2B marketing in emerging markets. Step by step, readers discover how to use ebocube to integrate all stages of marketing and sales, reduce risks, and more |
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| Physical Description: | ix, 291 p. : ill. : 24 cm |
| Bibliography: | Includes bibliographical references (p. 283-284) and index |
| ISBN: | 0137064411 (hardback : alk. paper) 9780137064410 (hardback : alk. paper) |