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110621s2011 nju eng |
| 020 |
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|a 1118061756 (clothback : alk. paper)
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| 020 |
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|a 9781118061756 (clothback : alk. paper)
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| 020 |
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|a 9781118063699 (ebook)
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|a 9781118063705 (ebook)
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| 020 |
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|a 9781118063712 (ebook)
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|a HF5415.1265
|b .S36 2011
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| 090 |
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|a HF5415.1265
|b .S36 2011
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| 100 |
1 |
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|a Scott, Peter R. ,
|d 1964- ,
|e author
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| 245 |
1 |
0 |
|a Auditing social media :
|b a governance and risk guide
|c Peter R. Scott, J. Mike Jacka
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| 260 |
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|a Hoboken, New Jersey :
|b Wiley ,
|c c2011
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| 300 |
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|a xx, 187 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Social media: an overview -- 2. Social media: a corporate strategy -- 3. Monitoring and measuring -- 4. Social media policies -- 5. Social media risks -- 6. Social media governance -- 7. The social media audit
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| 520 |
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|a This book provides auditors and risk managers with a primer on social media. It discusses what social media is, how it is being used as a tool within corporations, and how it should be monitored
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| 650 |
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|a Business enterprises
|x Computer networks
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| 650 |
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|a Customer relations
|x Technological innovations
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| 650 |
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|a Internet marketing
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| 650 |
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|a Social media
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| 700 |
1 |
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|a Jacka, J. Mike ,
|e author
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| 999 |
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|a 1000140628
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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