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Perspectives on brand management

Explores and analyses the issues, trends and challenges in the dynamic field of brand management. This title treats core branding theory as well as 'perspectives' and 'branding futures'. It features selection of Australian, NZ and international contributors

Bibliographic Details
Main Author:	Uncles, M. D. [ (Mark D.)] (Author)
Format:	Book
Language:	English
Published:	Prahran, Victoria : Tilde University Press , c2011
Subjects:	Brand name products > Management Brand name products > Study and teaching (Higher)

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