http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Explores and analyses the issues, trends and challenges in the dynamic field of brand management. This title treats core branding theory as well as 'perspectives' and 'branding futures'. It features selection of Australian, NZ and international contributors
1. Brand perspectives -- 2. Brand management -- 3. Brand futures
Includes bibliographical references and index