rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Perspectives on brand management
  name:
    name part: Uncles, M. D. [ (Mark D.)]
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: at
    place:
      place term: Prahran, Victoria
    publisher: Tilde University Press
    date issued: c2011
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: iv, 317 p. : ill. ; 25 cm.
  abstract: Explores and analyses the issues, trends and challenges in the dynamic field of brand management. This title treats core branding theory as well as 'perspectives' and 'branding futures'. It features selection of Australian, NZ and international contributors
  table of contents: 1. Brand perspectives -- 2. Brand management -- 3. Brand futures
  note: Mark D. Uncles, editor
  note: Includes bibliographical references and index
  subject:
    topic: Brand name products
    topic: Management
  subject:
    topic: Brand name products
    topic: Study and teaching (Higher)
  classification: HD67.B7 P47 2011
  identifier: 0734610653 (paperback : alk. paper)
  identifier: 9780734610652 (paperback : alk. paper)
  record info:
    record creation date: 110620
    record change date: 20191001093000.0
    record identifier: 0000074317