Perspectives on brand management

Bibliographic Details
Main Author: Uncles, M. D. (Mark D.) (Author)
Format: Book
Language:English
Published: Prahran, Victoria Tilde University Press c2011
Subjects:

MARC

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020 |a 9780734610652 (paperback : alk. paper) 
050 0 0 |a HD67.B7  |b P47 2011 
090 0 0 |a HD67.B7  |b P47 2011 
245 0 0 |a Perspectives on brand management  |c Mark D. Uncles, editor 
260 |a Prahran, Victoria  |b Tilde University Press  |c c2011 
300 |a iv, 317 p.  |b ill.  |c 25 cm 
650 0 |a Brand name products  |x Management 
650 0 |a Brand name products  |x Study and teaching (Higher) 
700 1 |a Uncles, M. D.  |q (Mark D.)  |e author 
999 |a 1000141938  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus