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110620s2011 at eng |
| 020 |
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|a 0734610653 (paperback : alk. paper)
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| 020 |
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|a 9780734610652 (paperback : alk. paper)
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| 050 |
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|a HD67.B7
|b P47 2011
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| 090 |
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|a HD67.B7
|b P47 2011
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| 245 |
0 |
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|a Perspectives on brand management
|c Mark D. Uncles, editor
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| 260 |
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|a Prahran, Victoria :
|b Tilde University Press ,
|c c2011
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| 300 |
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|a iv, 317 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Brand perspectives -- 2. Brand management -- 3. Brand futures
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| 520 |
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|a Explores and analyses the issues, trends and challenges in the dynamic field of brand management. This title treats core branding theory as well as 'perspectives' and 'branding futures'. It features selection of Australian, NZ and international contributors
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| 650 |
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0 |
|a Brand name products
|x Management
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| 650 |
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0 |
|a Brand name products
|x Study and teaching (Higher)
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| 700 |
1 |
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|a Uncles, M. D. [
|q (Mark D.)] ,
|e author
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| 999 |
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|a 1000141938
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|