Perspectives on brand management

Perspectives on brand management

Bibliographic Details
Main Author: Uncles, M. D. (Mark D.) (Author)
Format: Book
Language:English
Published: Prahran, Victoria Tilde University Press c2011
Subjects:
Brand name products > Management
Brand name products > Study and teaching (Higher)
Description
Physical Description:iv, 317 p. ill. 25 cm
ISBN:0734610653 (paperback : alk. paper)
9780734610652 (paperback : alk. paper)

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