Perspectives on brand management
Explores and analyses the issues, trends and challenges in the dynamic field of brand management. This title treats core branding theory as well as 'perspectives' and 'branding futures'. It features selection of Australian, NZ and international contributors
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| Format: | Book |
| Language: | English |
| Published: |
Prahran, Victoria :
Tilde University Press ,
c2011
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| Summary: | Explores and analyses the issues, trends and challenges in the dynamic field of brand management. This title treats core branding theory as well as 'perspectives' and 'branding futures'. It features selection of Australian, NZ and international contributors |
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| Physical Description: | iv, 317 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0734610653 (paperback : alk. paper) 9780734610652 (paperback : alk. paper) |