Entrepreneurial values and strategic management : essays in management theory

An engaging discussion of the goals and purpose of the business enterprise illuminating the long-running debate over the goals of the firm

Bibliographic Details
Main Author: Coda, Vittorio (Author)
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan , c2010
Series:Bocconi on management series
Subjects:
Table of Contents:
  • 1. Management theory: its content, specificities, and role
  • 2. Management theory in the late 1950s: revisiting Gino Zappa's productive activities and his posthumous work
  • 3. The evaluation of the entrepreneurial formula
  • 4. The purpose of the firm: physiology and pathology
  • 5. Governing strategy dynamics
  • 6. Strategy and communication: the missing link
  • 7. The role of ownership in corporate restructuring
  • 8. The relationship between the firm and its workforce: prospects for change
  • 9. Ethical codes and market culture
  • 10. In support of a free and responsible entrepreneurial economy