Branding with brains : the science of getting customers to choose your company
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Financial Times/Prentice Hall ,
c2010
|
| Subjects: |
Table of Contents:
- 1. Where branding gets it wrong
- 2. Persuading subconscious minds
- 3. Law no. 1: relevance
- 4. Making your brand uniquely rewarding
- 5. Law no. 2 : Coherence
- 6. Aligning the business with the brand strategy
- 7. Law no. 3: participation
- 8. Getting your audience to enter the game
- 9. Is this book morally wrong?
- 10. Come again?