Branding with brains : the science of getting customers to choose your company

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Branding with brains : the science of getting customers to choose your company

Bibliographic Details
Main Author:	Walvis, Tjaco (Author)
Format:	Book
Language:	English
Published:	Harlow, England : Financial Times/Prentice Hall , c2010
Subjects:	Branding (Marketing) > Psychological aspects

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