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00000cam a2200000 7i4500 |
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20111218093000.0 |
| 008 |
110620s2010 enk eng |
| 020 |
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|a 0273719955 (paperback : alk. paper)
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| 020 |
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|a 9780273719953 (paperback : alk. paper)
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| 050 |
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|a HF5415.1255
|b .W35 2010
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| 090 |
0 |
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|a HF5415.1255
|b .W35 2010
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| 100 |
1 |
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|a Walvis, Tjaco ,
|e author
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| 245 |
1 |
0 |
|a Branding with brains :
|b the science of getting customers to choose your company
|c Tjaco Walvis
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| 260 |
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|a Harlow, England :
|b Financial Times/Prentice Hall ,
|c c2010
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| 300 |
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|a xv, 244 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. 221-236) and index
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| 505 |
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|a 1. Where branding gets it wrong -- 2. Persuading subconscious minds -- 3. Law no. 1: relevance -- 4. Making your brand uniquely rewarding -- 5. Law no. 2 : Coherence -- 6. Aligning the business with the brand strategy -- 7. Law no. 3: participation -- 8. Getting your audience to enter the game -- 9. Is this book morally wrong? -- 10. Come again?
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| 650 |
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0 |
|a Branding (Marketing)
|x Psychological aspects
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| 999 |
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|a 1000141936
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|