Branding with brains the science of getting customers to choose your company

Bibliographic Details
Main Author: Walvis, Tjaco (Author)
Format: Book
Language:English
Published: Harlow, England Financial Times/Prentice Hall c2010
Subjects:

MARC

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300 |a xv, 244 p.  |b ill.  |c 24 cm 
650 0 |a Branding (Marketing)  |x Psychological aspects 
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