Business research methods

Bibliographic Details
Main Authors: Cooper, Donald R. (Author), Schindler, Pamela S. (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill/Irwin , c2011
Edition:11th ed
Series:The McGraw-Hill/Irwin series in operations and decision sciences
Subjects:
Table of Contents:
  • 1. Introduction to business research
  • 2. The design of business research
  • 3. The sources and collection of data
  • 4. Analysis and presentation of data