Innovative solutions : what designers need to know for today's emerging markets
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boca Raton, FL :
CRC Press ,
c2011
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| Subjects: |
Table of Contents:
- 1. An introduction to emerging markets
- 2. Key themes of working in emerging markets
- 3. Aspects of innovation: research and technology
- 4. Usage ecosystems: dynamics of emerging markets
- 5. Understanding users in emerging markets: what's different?