Innovative solutions : what designers need to know for today's emerging markets

Bibliographic Details
Main Authors: Chavan, Apala Lahiri (Author), Prabhu, Girish V. (Author)
Format: Book
Language:English
Published: Boca Raton, FL : CRC Press , c2011
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000073636
005 20110926093000.0
008 110615s2011 flu eng
020 |a 1439810494 (alk. paper) 
020 |a 9781439810491 (alk. paper) 
050 0 0 |a TS171.4   |b .I574 2011 
090 0 0 |a TS171.4   |b .I574 2011 
245 0 0 |a Innovative solutions :   |b what designers need to know for today's emerging markets   |c edited by Apala Lahiri Chavan, Girish V. Prabhu 
260 |a Boca Raton, FL :   |b CRC Press ,   |c c2011 
300 |a xxv, 233 p. :   |b ill. (some col.) ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
505 0 |a 1. An introduction to emerging markets -- 2. Key themes of working in emerging markets -- 3. Aspects of innovation: research and technology -- 4. Usage ecosystems: dynamics of emerging markets -- 5. Understanding users in emerging markets: what's different? 
650 0 |a Cross-cultural studies 
650 0 |a New products 
650 0 |a User-centered system design 
700 1 |a Chavan, Apala Lahiri ,   |e author 
700 1 |a Prabhu, Girish V. ,   |e author 
999 |a 1000140939   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus