Social media marketing : the next generation of business engagement
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Indianapolis, IN :
Wiley Publishing ,
c2010
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| Series: | Seriuos skills
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| Subjects: |
Table of Contents:
- 1.Social media and customer engagement
- 2. The new role of the customer
- 3. Build a social business
- 4. The social business ecosystem
- 5. Social technology and business decisions
- 6. Social analytics, metrics and measurement
- 7. Five essential tips
- 8. Engagement on the social web
- 9. Social CRM
- 10. Social objects
- 11. The social graph
- 12. Social application