Social media marketing : the next generation of business engagement

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Social media marketing : the next generation of business engagement

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth

Bibliographic Details
Main Authors:	Evans, Dave , 1956- (Author), McKee, Jake (Author)
Format:	Book
Language:	English
Published:	Indianapolis, IN : Wiley Publishing , c2010
Series:	Seriuos skills
Subjects:	Customer relations Internet marketing Social marketing Social media > Marketing

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