rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Social media marketing
    sub title: the next generation of business engagement
  name:
    name part: Evans, Dave
    name part: 1956-
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: McKee, Jake
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: inu
    place:
      place term: Indianapolis, IN
    publisher: Wiley Publishing
    date issued: c2010
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xix, 388 p. : ill. ; 24 cm.
  abstract: How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth
  table of contents: 1.Social media and customer engagement -- 2. The new role of the customer -- 3. Build a social business -- 4. The social business ecosystem -- 5. Social technology and business decisions -- 6. Social analytics, metrics and measurement -- 7. Five essential tips -- 8. Engagement on the social web -- 9. Social CRM -- 10. Social objects -- 11. The social graph -- 12. Social application
  note: Dave Evans with Jake McKee
  note: Includes bibliographical references (p. 355-375) and index
  subject:
    topic: Customer relations
  subject:
    topic: Internet marketing
  subject:
    topic: Social marketing
  subject:
    topic: Social media
    topic: Marketing
  classification: HF5415.1265 .E93 2010
  identifier: 0470634030 (paperback/website : alk. paper)
  identifier: 0470944196 (ebook)
  identifier: 047094420X (ebook)
  identifier: 0470944218 (ebook)
  identifier: 9780470634035 (paperback/website : alk. paper)
  identifier: 9780470944196 (ebook)
  identifier: 9780470944202 (ebook)
  identifier: 9780470944219 (ebook)
  record info:
    record creation date: 110614
    record change date: 20111013093000.0
    record identifier: 0000073498