http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
the next generation of business engagement
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth
1.Social media and customer engagement -- 2. The new role of the customer -- 3. Build a social business -- 4. The social business ecosystem -- 5. Social technology and business decisions -- 6. Social analytics, metrics and measurement -- 7. Five essential tips -- 8. Engagement on the social web -- 9. Social CRM -- 10. Social objects -- 11. The social graph -- 12. Social application
Includes bibliographical references (p. 355-375) and index
0470634030 (paperback/website : alk. paper)
9780470634035 (paperback/website : alk. paper)