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20111013093000.0 |
| 008 |
110614s2010 inu eng |
| 020 |
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|a 0470634030 (paperback/website : alk. paper)
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| 020 |
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|a 0470944196 (ebook)
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|a 047094420X (ebook)
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|a 0470944218 (ebook)
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|a 9780470634035 (paperback/website : alk. paper)
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|a 9780470944196 (ebook)
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|a 9780470944202 (ebook)
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|a 9780470944219 (ebook)
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|a HF5415.1265
|b .E93 2010
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| 090 |
0 |
0 |
|a HF5415.1265
|b .E93 2010
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| 100 |
1 |
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|a Evans, Dave ,
|d 1956- ,
|e author
|
| 245 |
1 |
0 |
|a Social media marketing :
|b the next generation of business engagement
|c Dave Evans with Jake McKee
|
| 260 |
|
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|a Indianapolis, IN :
|b Wiley Publishing ,
|c c2010
|
| 300 |
|
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|a xix, 388 p. :
|b ill. ;
|c 24 cm.
|
| 490 |
1 |
|
|a Seriuos skills
|
| 504 |
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|a Includes bibliographical references (p. 355-375) and index
|
| 505 |
0 |
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|a 1.Social media and customer engagement -- 2. The new role of the customer -- 3. Build a social business -- 4. The social business ecosystem -- 5. Social technology and business decisions -- 6. Social analytics, metrics and measurement -- 7. Five essential tips -- 8. Engagement on the social web -- 9. Social CRM -- 10. Social objects -- 11. The social graph -- 12. Social application
|
| 520 |
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|a How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth
|
| 650 |
|
0 |
|a Customer relations
|
| 650 |
|
0 |
|a Internet marketing
|
| 650 |
|
0 |
|a Social marketing
|
| 650 |
|
0 |
|a Social media
|x Marketing
|
| 700 |
1 |
|
|a McKee, Jake ,
|e author
|
| 999 |
|
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|a 1000141047
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|