Social media marketing : the next generation of business engagement

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth

Bibliographic Details
Main Authors: Evans, Dave , 1956- (Author), McKee, Jake (Author)
Format: Book
Language:English
Published: Indianapolis, IN : Wiley Publishing , c2010
Series:Seriuos skills
Subjects:

MARC

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020 |a 0470634030 (paperback/website : alk. paper) 
020 |a 0470944196 (ebook) 
020 |a 047094420X (ebook) 
020 |a 0470944218 (ebook) 
020 |a 9780470634035 (paperback/website : alk. paper) 
020 |a 9780470944196 (ebook) 
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020 |a 9780470944219 (ebook) 
050 0 0 |a HF5415.1265   |b .E93 2010 
090 0 0 |a HF5415.1265   |b .E93 2010 
100 1 |a Evans, Dave ,   |d 1956- ,   |e author 
245 1 0 |a Social media marketing :   |b the next generation of business engagement   |c Dave Evans with Jake McKee 
260 |a Indianapolis, IN :   |b Wiley Publishing ,   |c c2010 
300 |a xix, 388 p. :   |b ill. ;   |c 24 cm. 
490 1 |a Seriuos skills 
504 |a Includes bibliographical references (p. 355-375) and index 
505 0 |a 1.Social media and customer engagement -- 2. The new role of the customer -- 3. Build a social business -- 4. The social business ecosystem -- 5. Social technology and business decisions -- 6. Social analytics, metrics and measurement -- 7. Five essential tips -- 8. Engagement on the social web -- 9. Social CRM -- 10. Social objects -- 11. The social graph -- 12. Social application 
520 |a How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth 
650 0 |a Customer relations 
650 0 |a Internet marketing 
650 0 |a Social marketing 
650 0 |a Social media   |x Marketing 
700 1 |a McKee, Jake ,   |e author 
999 |a 1000141047   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus