Social media marketing : the next generation of business engagement

Social media marketing : the next generation of business engagement

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth

Bibliographic Details
Main Authors: Evans, Dave , 1956- (Author), McKee, Jake (Author)
Format: Book
Language:English
Published: Indianapolis, IN : Wiley Publishing , c2010
Series:Seriuos skills
Subjects:
Customer relations
Internet marketing
Social marketing
Social media > Marketing
Description
Summary:How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth
Physical Description:xix, 388 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. 355-375) and index
ISBN:0470634030 (paperback/website : alk. paper)
0470944196 (ebook)
047094420X (ebook)
0470944218 (ebook)
9780470634035 (paperback/website : alk. paper)
9780470944196 (ebook)
9780470944202 (ebook)
9780470944219 (ebook)

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