Marketing yourself
Lets you discover that selling yourself and your ideas is the key to success in business. This title focuses on careers. It helps you make real-world connections to begin networking with professionals, as well as helps to match your interests and aptitudes to appropriate college majors and post-seco...
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| Format: | Book |
| Language: | English |
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Mason, Ohio :
South-Western/Cengage Learning ,
c2011
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Table of Contents:
- 1. The marketplace
- 2. The character of the market
- 3. Develop your product
- 4. Product promotion: your self-presentation
- 5. Who is your market?
- 6. Strategy and planning
- 7. Resumes: your personal advertisement
- 8. Pricing your product
- 9. Product promotion: correspondence and other tools
- 10. Product promotion: selling yourself in interviews
- 11. Workplace success
- 12. The entrepreneurial spirit