Horse business management : managing a successful yard

Horse Business Management will equip you with the knowledge to run a profitable horse business. Down-to-earth and highly readable, this book demonstrates how to apply modern business theory to create success. Essentially, it will enable you to develop your vision of excellence and the specialist ski...

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Bibliographic Details
Main Authors: Brown, Jeremy Houghton (Author), Clinton, Marcus (Author)
Format: Book
Language:English
Published: Chichester, West Sussex, U. K. ; Ames, Iowa : Wiley-Blackwell , c2010
Edition:4th ed
Subjects:
Table of Contents:
  • 1. A successful horse business
  • 2. The customer in the market place
  • 3. Quality
  • 4. Health and safety
  • 5. Legality and insurance
  • 6. Finance and profit
  • 7. Marketing and mission
  • 8. Context and content
  • 9. Yard and enterprise management
  • 10. Staff and office management
  • 11. Managing shows and events
  • 12. The eye of the master