Marketing today's academic library : a bold new approach to communicating with students

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Marketing today's academic library : a bold new approach to communicating with students

In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely

Bibliographic Details
Main Author:	Mathews, Brian (Author)
Format:	Book
Language:	English
Published:	Chicago : American Library Association , c2009
Subjects:	Academic libraries > Marketing Academic libraries > Public relations Libraries and students

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