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00000cam a2200000 7i4500 |
| 001 |
0000072573 |
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20110712093000.0 |
| 008 |
110508s2009 eng |
| 020 |
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|a 0838909841 (pbk.)
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| 020 |
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|a 9780838909843 (pbk.)
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| 050 |
0 |
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|a Z716.3
|b .M344 2009
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| 090 |
0 |
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|a Z716.3
|b .M344 2009
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| 100 |
1 |
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|a Mathews, Brian ,
|e author
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| 245 |
1 |
0 |
|a Marketing today's academic library :
|b a bold new approach to communicating with students
|c Brian Mathews
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| 260 |
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|a Chicago :
|b American Library Association ,
|c c2009
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| 300 |
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|a xv, 171 p. :
|b ill. ;
|c 23 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Do libraries need to advertise? -- 2. Defining the user -- 3. Student need states -- 4. The library as product -- 5. Conducting marketing research -- 6. Building relationships -- 7. Developing brand strategies -- 8. Promotional building blocks -- 9. Designing messages -- 10. Measuring the impact -- 11. Putting it all together
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| 520 |
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|a In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely
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| 650 |
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0 |
|a Academic libraries
|x Marketing
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| 650 |
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0 |
|a Academic libraries
|x Public relations
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| 650 |
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0 |
|a Libraries and students
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| 999 |
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|a 1000139286
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|