New food product development : from concept to marketplace
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boca Raton, Florida :
Taylor & Francis ,
c2011
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| Edition: | Third edition |
| Subjects: |
Table of Contents:
- 1. What is new food product development?
- 2. The new product development team: company organization and its influence on new product development
- 3. What are the sources for new products ideas?
- 4. Strategy and the strategists
- 5. The tacticians: their influence in product development
- 6. The legal department: protecting the company-its name, goodwill, and image
- 7. Quality control: protecting the consumer, the product, and the company
- 8. Going to market: success or failure?
- 9. Why farm out new product development?
- 10. New food product development in the food service industry
- 11. Product development in the food additive and food ingredient industries
- 12. Dancing but uncertain of the music