|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000072471 |
| 005 |
20220927093000.0 |
| 008 |
110508s2011 flu eng |
| 020 |
|
|
|a 1439818649 (hardback : alk. paper)
|
| 020 |
|
|
|a 9781439818640 (hardback : alk. paper)
|
| 050 |
0 |
0 |
|a HD9000.5
|b .F85 2011
|
| 090 |
0 |
0 |
|a HD9000.5
|b .F85 2011
|
| 100 |
1 |
|
|a Fuller, Gordon W. ,
|e author
|
| 245 |
1 |
0 |
|a New food product development :
|b from concept to marketplace
|c Gordon W. Fuller
|
| 250 |
|
|
|a Third edition
|
| 260 |
|
|
|a Boca Raton, Florida :
|b Taylor & Francis ,
|c c2011
|
| 300 |
|
|
|a xix, 487 p. :
|b ill. ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. 443-472) and index
|
| 505 |
0 |
|
|a 1. What is new food product development? -- 2. The new product development team: company organization and its influence on new product development -- 3. What are the sources for new products ideas? -- 4. Strategy and the strategists -- 5. The tacticians: their influence in product development -- 6. The legal department: protecting the company-its name, goodwill, and image -- 7. Quality control: protecting the consumer, the product, and the company -- 8. Going to market: success or failure? -- 9. Why farm out new product development? -- 10. New food product development in the food service industry -- 11. Product development in the food additive and food ingredient industries -- 12. Dancing but uncertain of the music
|
| 650 |
|
0 |
|a Food industry and trade
|x Technological innovations
|
| 650 |
|
0 |
|a Food
|x Marketing
|
| 650 |
|
0 |
|a Food
|x Research
|
| 650 |
|
0 |
|a New products
|x Marketing
|
| 650 |
|
0 |
|a Product management
|
| 999 |
|
|
|a 1000139418
|b Book
|c Open Shelf (1 Day)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000172397
|b Book
|c Open Shelf (1 Day)
|e Tembila Campus
|
| 999 |
|
|
|a 1000184182
|b Book
|c Open Shelf (1 Day)
|e Tembila Campus
|