The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success
The author of The Presentation Secrets of Steve Jobs once again gets inside the mind of the CEO of the decade, and gives readers the seven principles they need to innovate like Steve Jobs
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGrawHill ,
c2011
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| Subjects: | |
| Online Access: | McGraw Hill |
Table of Contents:
- 1. What would Steve do?
- 2. Follow your heart
- 3. Think differently about your career
- 4. Inspire evangelists
- 5. Think differently about your vision
- 6. Seek out new experiences
- 7. Think differently about how you think
- 8. See genius in their craziness
- 9. Think differently about your customers
- 10. Simplicity is the ultimate sophistication
- 11. Think differently about design
- 12. We're here to help you grow
- 13. Think differently about your brand experience
- 14. The world's greatest corporate storyteller
- 15. Think differently about your story