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110411s2009 nyu eng |
| 020 |
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|a 0203877241 (electronic bk.)
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|a 0415993539 (pbk.)
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|a 080586248X
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|a 9780203877241 (electronic bk.)
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|a 9780415993531 (pbk.)
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|a 9780805862485
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|a HE7661
|b .G46 2009
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| 090 |
0 |
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|a HE7661
|b .G46 2009
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| 100 |
1 |
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|a Gershon, Richard A. ,
|e author
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| 245 |
1 |
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|a Telecommunications and business strategy [
|h electronic resource]
|c Richard A. Gershon
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| 260 |
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|a New York :
|b Routledge/Taylor and Francis Group ,
|c 2009
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| 300 |
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|a 1 online resource (xxii, 416 p.) :
|b ill.
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| 490 |
1 |
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|a Telecommunications
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| 500 |
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|a Description based on print version record
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| 504 |
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|a Includes bibliographical references (p. 377-402) and indexes
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| 520 |
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|a Telecommunications and Business Strategey helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Televisi
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| 650 |
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|a Strategic planning
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| 650 |
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|a Telecommunication
|x Management
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| 830 |
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|a Telecommunications (Mahwah, N.J.)
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| 856 |
4 |
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|3 NetLibrary
|u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=268324
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| 999 |
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|a 1000138522
|b Electronic Resource
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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