Interpretation in social life, social science, and marketing [

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Interpretation in social life, social science, and marketing [

This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising...

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Bibliographic Details
Main Author:	O'Shaughnessy, John , 1927- (Author)
Format:	Book
Language:	English
Published:	New York : Routledge , c2009
Series:	Routledge interpretive marketing research 9
Subjects:	Imagery (Psychology) Marketing Social sciences Visualization
Online Access:	MyiLibrary

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