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110327s2009 nyu eng |
| 020 |
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|a 0203871014 (electronic bk.)
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| 020 |
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|a 9780203871010 (electronic bk.)
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| 020 |
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|a 9780415777582
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| 050 |
0 |
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|a BF367
|b .O85 2009
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| 090 |
0 |
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|a BF367
|b .O85 2009
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| 100 |
1 |
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|a O'Shaughnessy, John ,
|d 1927- ,
|e author
|
| 245 |
1 |
0 |
|a Interpretation in social life, social science, and marketing [
|h electronic resource]
|c John O'Shaugnessy
|
| 260 |
|
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|a New York :
|b Routledge ,
|c c2009
|
| 300 |
|
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|a 1 online resource (viii, 227 p.)
|
| 490 |
1 |
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|a Routledge interpretive marketing research
|v 9
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| 504 |
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|a Includes bibliographical references (p [197]-213) and index
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| 520 |
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|a This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions
|
| 650 |
|
0 |
|a Imagery (Psychology)
|
| 650 |
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0 |
|a Marketing
|
| 650 |
|
0 |
|a Social sciences
|
| 650 |
|
0 |
|a Visualization
|
| 856 |
4 |
0 |
|3 MyiLibrary
|u http://www.myilibrary.com?id=207473
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| 999 |
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|a 1000139023
|b Electronic Resource
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|