Marketing to moviegoers [ a handbook of strategies and tactics
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Carbondale :
Southern Illinois University Press ,
c2009
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | NetLibrary |
Table of Contents:
- 1. Creative strategy
- 2. Market research
- 3. Paid media advertising
- 4. Promotional tie-ins and product placement
- 5. Licensed merchandise
- 6. Publicity
- 7. Distribution to theaters
- 8. Exhibition
- Major studios
- 9. Independent distributors
- 10. Foreign-language films
- 11. Prints and advertising funds