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00000cam a2200000 7i4500 |
| 001 |
0000071323 |
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20110518093000.0 |
| 008 |
110316s2009 ilu eng |
| 020 |
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|a 1441619577 (electronic bk.)
|
| 020 |
|
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|a 9780809328840
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| 020 |
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|a 9781441619570 (electronic bk.)
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| 050 |
0 |
0 |
|a PN1995.9.M29
|b M37 2009
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| 090 |
0 |
0 |
|a PN1995.9.M29
|b M37 2009
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| 100 |
1 |
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|a Marich, Robert ,
|e author
|
| 245 |
1 |
0 |
|a Marketing to moviegoers [
|h electronic resource] :
|b a handbook of strategies and tactics
|c Robert Marich
|
| 250 |
|
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|a 2nd ed
|
| 260 |
|
|
|a Carbondale :
|b Southern Illinois University Press ,
|c c2009
|
| 300 |
|
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|a 1 online resource (xii, 318 p.) :
|b ill
|
| 500 |
|
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|a Description based on print version record
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| 500 |
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|a Includes index
|
| 505 |
0 |
|
|a 1. Creative strategy -- 2. Market research -- 3. Paid media advertising -- 4. Promotional tie-ins and product placement -- 5. Licensed merchandise -- 6. Publicity -- 7. Distribution to theaters -- 8. Exhibition -- Major studios -- 9. Independent distributors -- 10. Foreign-language films -- 11. Prints and advertising funds
|
| 650 |
|
0 |
|a Motion pictures
|x Distribution
|
| 650 |
|
0 |
|a Motion pictures
|x Marketing
|
| 856 |
4 |
0 |
|3 NetLibrary
|u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=285263
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| 999 |
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|a 1000137671
|b Electronic Book
|c Electronic Resource
|e Gong Badak Campus
|