Marketing to moviegoers [ a handbook of strategies and tactics
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Carbondale :
Southern Illinois University Press ,
c2009
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | NetLibrary |
| Item Description: | Description based on print version record Includes index |
|---|---|
| Physical Description: | 1 online resource (xii, 318 p.) : ill |
| ISBN: | 1441619577 (electronic bk.) 9780809328840 9781441619570 (electronic bk.) |