Marketing to moviegoers a handbook of strategies and tactics
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Carbondale
Southern Illinois University Press
c2009
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | NetLibrary |
| Physical Description: | 1 online resource (xii, 318 p.) ill |
|---|---|
| ISBN: | 1441619577 (electronic bk.) 9780809328840 9781441619570 (electronic bk.) |