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20190416093000.0 |
| 008 |
110301s1997 nyu eng |
| 020 |
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|a 0132420414 (pbk.)
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| 020 |
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|a 0132420589
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| 020 |
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|a 9780132420587
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| 050 |
0 |
0 |
|a HF5415.13
|b .T379 1997
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| 090 |
0 |
0 |
|a HF5415.13
|b .T379 1997
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| 100 |
1 |
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|a Taylor, James Walter ,
|d 1933- ,
|e author
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| 245 |
1 |
0 |
|a Marketing planning :
|b a step-by-step guide
|c James W. Taylor
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| 260 |
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|a New York :
|b Prentice Hall ,
|c c1997
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| 300 |
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|a xx, 364 p. :
|b ill. ;
|c 24 cm.
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| 500 |
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|a Includes index
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| 505 |
0 |
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|a 1. Marketing planning and strategy: what it is and why it is needed -- 2. What we know what makes business profitable -- 3. The product life cycle: how the PLC drives your markets -- 4. Every company has strengths and weaknesses: how to understand and use your company's strengths and weakness -- 5. How to conduct a focused market review -- 6. How to conduct a competitive analysis -- 7. Analyzing your environment and dealing with what is "out there" -- 8. Where do you want to get to? developing your own mission statement -- 9. Marketing intelligence and your customers -- 10. Sales force planning and management -- 11. Advertising, sales and trade promotion -- 12. All competition is now global -- 13. Technology-It is changing everything you do in business -- 14. Pulling it all together to develop a winning strategic marketing plan
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| 650 |
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0 |
|a Marketing
|x Planning
|x Handbooks, manuals, etc.
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| 999 |
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|a 1000074359
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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