Marketing planning a step-by-step guide

Bibliographic Details
Main Author: Taylor, James Walter 1933- (Author)
Format: Book
Language:English
Published: New York Prentice Hall c1997
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000071025
008 110301s1997 nyu eng
020 |a 0132420414 (pbk.) 
020 |a 0132420589 
020 |a 9780132420587 
050 0 0 |a HF5415.13  |b .T379 1997 
090 0 0 |a HF5415.13  |b .T379 1997 
100 1 |a Taylor, James Walter  |d 1933-  |e author 
245 1 0 |a Marketing planning  |b a step-by-step guide  |c James W. Taylor 
260 |a New York  |b Prentice Hall  |c c1997 
300 |a xx, 364 p.  |b ill.  |c 24 cm 
650 0 |a Marketing  |x Planning  |x Handbooks, manuals, etc. 
999 |a 1000074359  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus